Within the actions undertaken by Fundación MAPFRE to improve road safety, most noteworthy are the studies conducted in both Mexico and Brazil in 2018 to raise awareness about the risks inherent in driving at inappropriate speeds on the road, where vulnerable users are involved in the vast majority of accidents. In 2017 alone, more than 10,500 people died in Brazil, while over 78,000 sustained a permanent disability and nearly 10,000 suffered some kind of injury (according to a report published by Fundación MAPFRE in Brazil).