Messages right across the city to raise public awareness in Boston (USA) of the importance of taking into account the needs of all its road and street users, virtual reality simulations to gauge drivers’ attention levels, activities to promote prevention, etc. All this and much more in the major event held in the capital of the state of Massachusetts who marked the launch of the Look Both Ways campaign, an initiative of Fundación MAPFRE, in collaboration with Boston City Hall

Look Both Ways