No more invisible cyclists
TEXT: RAMÓN OLIVER IMAGES: ALBERTO CARRASCO Making cyclists more visible to drivers and bike riding safer for everyone. With that goal as the starting point...
Live safe
A safer future for Latin America
Traffic accidents and their tragic consequences continue battering Latin America relentlessly. Fundación MAPFRE runs initiatives in the road safety education s...
Midwives and their role in child road safety
TEXT: GABRIELA DE NICOLÁS IMAGES: ISTOCK During pregnancy and the first few months of the baby’s life, parents are particularly receptive to the information these health professionals offer them. FAME (Federation of Spanish Midwifery Associations...
Braking tests to tackle the speeding problem
Within the actions undertaken by Fundación MAPFRE to improve road safety, most noteworthy are the studies conducted in both Mexico and Brazil in 2018 to raise ...
Toward ‘target zero’
Conference From Vision Zero to Target Zero? Leadership in improving road safety TEXT: RAMÓN OLIVER IMAGES: ALBERTO CARRASCO Zero fatalities on our roads...
Safety and electric scooters: a rising challenge
TEXT: DAVID LOSA IMAGES: ISTOCK The rapid proliferation of so-called personal mobility vehicles, probably a key element of sustainable mobility in the future, has exposed significant legal loopholes and led to users, pedestrians and other drivers...