For an initiative to be considered innovative, there must exist a significant change in the
service offered or in the product generated, but how can you gage its social aspect? We in
Fundación MAPFRE believe that Social Innovation refers to those projects which directly
affect the well-being of people and have the prime objective of improving our society.
Through these awards we wish to promote those innovative solutions that truly respond
to social problems.

You can find all the information on these awards in this issue of our magazine. Present your project to us.